nick hollaway

Nick Hollaway BEng, DipM, MCIM, Chartered Marketer

I've been at Leading Edge for over six years, with my time on-site working for a contractor well behind me. My career with Leading Edge is progressing well and has given me a detailed insight into most construction sectors and experience of working on a wide range of challenging marketing projects.

My main areas of expertise include; customer market research, working with clients on their customer service improvement programmes, customer based segmentation projects, website evaluation research and undertaking �proof of concept� studies for new products. I have also worked on several projects that involved developing a full marketing strategy and communication plan for construction and manufacturing companies.

As I also oversee the Leading Edge website, one recent project really captured my imagination. A new client had realised that their website was lagging behind those of some of their main competitors. Before making a significant investment in a new website, they asked us to review what their key stakeholders wanted from it.

Our research showed what customers and other stakeholders are really looking for and what makes them want to return. A detailed hunt around the on-line world of the construction industry revealed that very few companies are actually doing this well.

The opportunity to get ahead is there if you can offer something relevant and engaging to your key stakeholders! However, it is apparent that websites are now seen as a vital part of a company's overall communication strategy, and that its impact is growing in importance and influence when engaging with stakeholders.

Elsewhere, I have recently been awarded Chartered Marketer Status, which is another career milestone ticked off. and I have found that a structured CPD programme helps to keep me up to date with the latest marketing developments. It also assists with developing the skill sets I need to continue to grow as a marketing consultant and manager.

In my spare time I enjoy playing and watching various sports, and I hope to be spending more time on my mountain bike and surf board now that I have moved out of London. I am also looking forward to potentially taking my first step on the property ladder next year, if the mortgage market ever picks up again!

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