How we've helped other companies in the construction & building products industry

We have helped improve our clients’ businesses in a number of ways. To illustrate this we’ve provided case studies from each of the key services we provide.

So, for ideas of how to improve your business, just click on the case study headings which are of interest to you...

Customer Service Benchmarking

• Customer survey drives improvements for manufacturer

• Developing a new approach to customer service delivery for a roofing products manufacturer

• Customer service measurement for a contractor

• Global analysis of customer service performance for a UK multinational

Environmental & lab services market research

• Quarterly analysis of customer service performance for an oil laboratory

• Analysis of the potential opportunity in the UK and Irish wood pellet markets for an Irish manufacturer

• Effective customer segmentation to help a laboratory services company better serve their customers

• Analysing the likely revenues from the CRT TV waste market in four European regions

• Assessing the impact of a service failure by a testing laboratory to prevent loss of key customers

Market & Sales Forecasting

• Sales and construction market forecast for tool and equipment hire company

• Demand forecast for new walling product

• Construction market forecast for Openreach

Market Analysis

• Telephone interviews to identify market share of building materials by sector

• Analysis of UK doorset market

• Analysis of a new regional market for Willmott Dixon

• Effective LVT product launch in the UK market

• Market review & branding study for a chartered membership organisation

Market Research

• Market research for timber supplier

  Project objective

  • To find out more about the purchasing behavior of timber distributors prior to launching a product into the UK construction market.

  How we met the objective

  • Interviewed 25 timber distributors spread evenly across the UK in order to identify specific facts about the market.
  • Questionnaire focussed on types of timber bought, attitude to timber from different countries, likelihood of buying clients timber and level of stocks.

  Benefits for the client

  • Based on our research the client was able to develop a mar

• Market research provides valuable input to BRE product relaunch

• Market assessment of new construction sector for a national contractor

• Mystery shopping research to assess the effectiveness of a technical helpline service

Marketing Communications

• Advertising and PR campaigns for a manufacturer

• PR campaigns

• Relaunch of manufacturer's website to meet customers' needs

• Brand awareness and perception research for a tool & equipment supplier

Strategy & Planning

• Strategic review for a national contractor

• Brand strategy review for a building products manufacturer

• Developing a UK distribution strategy for a Scandinavian vinyl flooring manufacturer

• Market strategy development for a waterproofing manufacturer