Why should I do market research if I am going to launch a new building product or import a product?
To ensure you are making the correct strategic choices when breaking into a new market in the construction industry you need to have as much market data as possible, a Building Product Market Analysis. For example, what is the size of the market, who are the key competitors, are there any market trends and what is the route to market.
Discussions with senior industry executives within the construction sector, architects and specifiers, analysis of construction project planning leads, analysis of government statistics & reports, development of a forecasting model for a specific sector can all provide you with some of this information. So can doing more in-depth, larger scale interview programmes with key decision makers. These are great for developing a detailed competitor analysis.
To find out more about how market research can help your product launch download our guide here.
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